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When Does An “Ad” Subtract? When It Divides Instead Of Multiplies Of Course…

I cannot remember a time when the culture of advertising was truly inclusive (or the media for that matter). You would think that advertisers selling a product or service would want to appeal to the largest possible audience of potential customers. “Not just the perfect ones.” If I am selling soap, why would I only want to sell it to people who looked or acted like me?

When advertisers choose certain “types” of people to represent their product and intentionally exclude others, they have somehow managed to convince those that are excluded, that they should be more like the ones that are included, and not themselves.

However, advertisers have taken control of this problem with some slight-of-hand psychological magic. When advertisers choose certain “types” of people to represent their product and intentionally exclude others, they have somehow managed to convince those that are excluded, that they should be more like the ones that are included, and not themselves. The “included” are superior and the excluded need to be like them tapping into our deepest, darkest insecurities. The media drives this identity crisis. Advertisers find benefit in homogenizing the globe into a one size, figure, color, type, culture, etc. fits all. This is not how we were created and abandons the richness of our diversity.

I don’t really believe that people should be called “disabled.” My preference is to acknowledge them as people who are able in ways that others are not.

People who have disabilities are among the excluded and have possibly suffered the most because they have to deal with both their affliction as well as trying to fit in. First, I don’t really believe that people should be called “disabled.” My preference is to acknowledge them as people who are able in ways that others are not. This is an important truth because the physical, mental, intellectual, and emotional coping mechanisms of people who may not function exactly like the masses are nothing short of extraordinary. Their resourcefulness to compensate and develop nearly supernatural abilities is evidence that they are God’s special children. To witness their daily perseverance is like watching the entire Star Wars Trilogy wrapped up in one human being. There is little on this earth that can motivate, inspire and give us hope like these individual miracles. I don’t understand why they aren’t dominating the content of all our media!

We should not underestimate the significance of growing up in a media-driven world that pretends you don’t exist. We should be able to grow up in a world where our environment not only accepts us, but promotes all of us as a community of one people without leaving anyone behind.

ADORABLE! Ga. baby changing perceptions of beauty in advertising – 11alive.com

A local mom’s push for more inclusive advertising is going viral after she called out a company so that they would use children with disabilities. Kaitlyn Ross, WXIA 10:49 PM. EDT October 22, 2016. ADORABLE! Ga. baby changing perceptions of beauty in advertising – 11alive.com

thumbnail courtesy of 11alive.com

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