“The color of beauty is light.” -Greg Pai
Without light, there is no way to literally see beauty and there is certainly no need for photographs or photography. Light represents the fullness of all colors, visible and invisible, in the spectrum. So, why is this important? Because the “Voice of the World” wants you to believe that certain colors are more “beautiful” than others. Moreover, advertisers use our natural response to colors to shape the way we think about them so they can promote a product, service, perception, opinion, or bias.
For example, the color red is considered one of the most intense. So if an advertiser wants to assign a feeling of intensity to a statement or product they are promoting, they will likely use the color red in the ad. Seems somewhat innocent, except it isn’t. It is a blatant manipulation of our subconscious. We are not going to stop advertisers from being maliciously creative. However, we can minimize their influence when we are aware of how they are operate.
Such is the case with advertisers who are hard at work convincing beautiful West African women that their natural color is not “good enough” or that they really want to look like someone else. In addition to the health concerns caused by this worrisome movement, culture and individual self-esteem are also at stake. In summary, this is nothing less than an industrial hijacking of people’s God-given identity.
What Is the Color of Beauty?
With some estimates putting the number of women in West Africa using lightening cream at 70 percent in some places, officials say they are worried there could be a sharp uptick in skin cancer because these products attack the skin’s natural protective What Is the Color of Beauty?
thumbnail courtesy of nytimes.com