Instant Film, Not Digital Cameras Is the Main Reason Fujifilm Is Doing So Well

Fstoppers
Fuji’s instant film is insanely popular.

Instant Film, Not Digital Cameras Is the Main Reason Fujifilm Is Doing So Well

When we talk about Fujifilm’s recent success, most of us likely point to their X Series cameras, known for their fantastic design and great system of lenses. Surprisingly however, the bulk of the company’s financial success in imaging is not due to their mirrorless cameras, but rather to their Insta…

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13 thoughts on Instant Film, Not Digital Cameras Is the Main Reason Fujifilm Is Doing So Well

  1. Expensive, small and ugly and everybody knows that… one good wifi thermo printer with batteries and you have bigger pictures, better quality and 3 times cheaper results…

  2. Here is hoping that they can get better processing then we used to in the real film days! I cannot count the number of times that was too much magenta cyan on my photo processing from stores.

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